NATIONAL INNOFINLAND PRIZE 2004

STARTEX OY, HOLLOLA

Start Grip Tape for Cross-Country Skiing

The new Start Grip Tape solves the waxing problems in classic style skiing. Compared to traditional grip waxes, the grip tape is clean, handy and easy to install. No heating or special tools are needed. Consumers have for years waited for this product. The prize-winning Start Grip Tape is a new way to obtain the right grip, which lasts up to 250 km.

The product development and innovation process were demanding. The company has, without a doubt, broken with tradition by developing this new grip tape. The innovation itself and the manner to approach waxing from a completely new angle formed the most essential part in the process. As a part of the product development process, the company has developed new production machinery and methods. They have also built a new network of subcontractors. The company certainly had to convince its subcontractors of the profitability of the product and its commercial success.

Startex Oy has applied for an international patent for the grip tape and the first decisions they received from the authorities have been approving. The manufacturer is expecting a positive decision, which helps them to dominate the new era of grip waxing and to lead the way in their field. The company’s new innovation forms a significant part in their production and can already be seen as an increase in business.

Startex Oy was founded in 1981 and is a Finnish company manufacturing Start ski waxes and accessories. Start is the market leader in Finland and the second largest manufacturer of waxes for cross-country skiing. During the last two years, the company’s turnover has increased by more than 50 per cent each year. At the same time, the number of employees has more than doubled. The premises have also been expanded, most recently in the summer of 2004.

Startex Oy
Managing Director Jukka Järvinen
Keskikankaantie 30
FI-15860 Hollola
Phone +358 (0)3 872410, fax +358 (0)3 8724141
jukka.järvinen@startex.fi
www.startskiwax.com